About Us

Mutawadi means Modest in Arabic. We provide affordable and fashionable modest wear apparels for women from all walks of life. We believe in giving the best customer service and quality to our customers. 

Mutawadi was founded in May 2020 by an ambitious fresh graduate in Business Marketing named Ain who has always wanted to start her own brand since young. She started her entrepreneur journey from the age of 16, buying and selling used phones to earn extra pocket money. Later, she sold Makeup products at age 18 with more than 1,000 products sold but eventually stopped to concentrate on her studies.

Ain also majored in Islamic studies and has always been surrounded by strong and inspiring Muslim women in her growing years but seen the lack of affordable clothing option for them in Singapore. To close this gap, she decided to open Mutawadi in hopes to benefit everyone.

Using digital marketing tools, paired with our excellent customer service, we hope to be the next leading Muslimah online apparel store and eventually build a recognisable brand in Singapore.